The collection of six prestige-inspired styling products is designed to elevate everyday routines, crafted to be layered and cocktailed for effortlessly luxurious hair

TORONTO, Feb. 26, 2026 /CNW/ - Your hair deserves to be red carpet ready no matter the occasion. With the new A-LIST Collection by TRESemmé, everyone can indulge in luxurious hair with six new prestige-inspired styling products delivering luxe textures, signature fragrance, and lasting styles for all hair types.

From high-impact volume to sleek, frizz-free finishes, to a new signature fragrance created by master perfumers, the A-LIST Collection welcomes anyone and everyone into the world of luxurious hairstyling – proving that anyone can get their hair on the "A-List" and that red carpet worthy hairstyles aren't just reserved for celebrities. Here are the new products:

• Dry Texturizing Spray - Adds texture, volume and body without weighing hair down  
• Signature Hair Fragrance - Created by master perfumers for shiny, fragrant hair with golden vanilla and sandalwood
• Instant Fix Styling Stick - Roll-up applicator for precise, sleek, long-lasting styles
• Bonding Oil - Formulated with Sunflower and Castor Oils to deliver strength, shine and glow
• Workable Hairspray - Flexible hold with an adjustable nozzle for light or heavy spray, without stiffness or crunch
• Lacquer Shine Spray - Weightless luminosity with next-level frizz control for resilient hair

"With the launch of the TRESemmé A-LIST Collection in Canada, we're bringing stylist recommended formats to Canadians, making it easier to experiment, enhance everyday routines, and feel your best - no matter the look," said Maureen Kitheka, Senior Marketing Lead at Unilever Canada. "A-LIST makes prestige-inspired styling feel effortless, delivering elevated textures, finishes, and results for all hair types."

Paired with the collection launch, A-LIST debuts modern packaging with a signature "T" monogram design – a departure from the brand's signature packs that aligns with the collection's sophisticated and elevated formula.

The TRESemmé A-LIST Collection is now available at all major retailers across Canada including Amazon, Walmart, Shoppers Drug Mart, Jean Coutu, and more. MSRP starts at $13.47 and varies by retailer. After all, luxury styling should never break the bank.

Stay inspired with styling tips and in the know about upcoming A-LIST activations in Canada at tresemme.ca and follow @tresemme on TikTok and Instagram.

About Unilever in North America 

Unilever is one of the world's leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, and Foods products, with sales in over 190 countries and products used by 3.4 billion people every day. We have 96,000 employees and generated sales of €50.5 billion in 2025. Our leading brands in North America include Dove, Hellmann's, Vaseline, Degree, Axe, TRESemmé, Knorr, Nutrafol, Liquid I.V., Paula's Choice, and Dermalogica. 

For more information on Unilever U.S. and its brands visit: www.unileverusa.com. For more information on Unilever Canada and its brands visit: www.unilever.ca

SOURCE Unilever North America