DALLAS, Oct. 20, 2025 /PRNewswire/ -- Captello, the leading innovator in event technology solutions, is proud to announce the launch of its groundbreaking Smart Lookup feature. This pioneering solution is designed to revolutionize how businesses capture and enrich lead data at events, offering real-time, intelligent data orchestration to empower sales teams and marketers alike.

Smart Lookup integrates seamlessly with Captello's lead capture forms, enabling event professionals to instantly access detailed, actionable intelligence on scanned prospects. With customizable workflows and data enrichment capabilities, users can gather the precise information they need to accelerate sales and deepen engagement, all without manual intervention.

"We are thrilled to introduce Smart Lookup, a game-changing solution that will redefine the event experience for sales teams and marketers," said Ryan Schefke, CEO of Captello. "The ability to instantly enrich leads with data from multiple trusted sources is a major breakthrough in event technology. Smart Lookup will not only save time but also empower businesses to connect with prospects on a much deeper level, immediately turning data into actionable insights."

Key Features of Captello's Smart Lookup:

• Waterfall workflow: Prioritize your data sources in any order, from your CRM or Marketing Automation Platform to third-party enrichment tools, to ensure the most relevant and up-to-date data is retrieved first.
  
  
• Flexible lookup: Automatically enriches leads using AI-powered badge scans, standard badge scans, manual entry, and more both inline in the form or using a global search.
  
  
• Granular control: Pull in specific data fields such as email, phone number, company, and title with customizable options for which fields to enrich.
  
  
• Exact and partial matching: Precision matching capabilities ensure both exact and partial matches are accounted for, improving data accuracy.
  
  
• Single and multiple results: Support for single or multiple data points ensures comprehensive data gathering, regardless of complexity.
  
  
• Social enrichment and talking topics: Add social media insights and trending topics to enhance in-person conversations.

This powerful combination of features offers businesses an unprecedented ability to tailor their data-gathering processes and streamline the transition from prospect engagement to actionable insights.

A New Era in Data Orchestration

Captello's Smart Lookup isn't just about capturing leads; it's about orchestrating data in a way that makes sense for today's modern go-to-market teams. The platform's intelligent waterfall prioritizes trusted data sources between your CRM, marketing automation systems, and third-party enrichment sources, delivering a complete prospect profile in real-time.

"We're solving the complex problem of company name matching and data reconciliation once and for all," said Nassir Jamal, CTO of Captello. "Smart Lookup automatically handles account matching, disambiguating company names, subsidiaries, and abbreviations with unparalleled accuracy. This is a game-changer for organizations who rely on precise and consistent data to drive business decisions."

Why It Matters

For years, event teams have faced the challenge of managing fragmented prospect data across multiple systems. Smart Lookup eliminates the guesswork and manual processes traditionally required to match data from different sources, ensuring that sales teams are always equipped with the most accurate and actionable intelligence at the moment it matters most, right when they meet the prospect.

From the moment a prospect's badge or business card is scanned, Captello's solution orchestrates a workflow that automatically retrieves data from chosen sources, prioritizing CRM insights, marketing engagement, and external databases as needed. This means that sales reps and marketers can stop worrying about data accuracy and focus on what truly matters; creating meaningful, impactful conversations that lead to closed deals.

Industry Leadership

As the industry's first comprehensive lead capture solution with real-time enrichment and customizable data orchestration, Captello continues to push the boundaries of what is possible in the event tech space. The introduction of Smart Lookup reflects Captello's commitment to driving innovation that empowers businesses to be more efficient, more informed, and ultimately more successful.

"Captello has always been a pioneer in transforming event experiences, and Smart Lookup is just the latest example of our commitment to delivering solutions that simplify the process for our clients while driving meaningful business outcomes," Schefke continued.

Captello's Smart Lookup is the latest in a series of innovations designed to help businesses enhance their event strategies, streamline lead capture, and supercharge their marketing and sales efforts. With the addition of this cutting-edge feature, Captello further solidifies its position as a leader in event technology solutions.

About Captello

Captello is a leading provider of event technology solutions, specializing in lead capture, meeting management, data orchestration, and engagement solutions that drive business outcomes. By combining cutting-edge technology with user-friendly interfaces, Captello empowers event professionals to capture, enrich, and act on critical data in real time, ensuring meaningful interactions and measurable success.

For more information, visit www.captello.com.

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SOURCE Captello